Martina Poiana Creative Identities
I aim to translate brand values and concepts into meaningful visuals and convey them through a coherent and consistent communication strategy. I truly believe that each company has a story and a culture to share, and my promise is to communicate them in the most genuine, creative and engaging way.I can provide the following services:BRANDING CONSULTANCYPreliminary research and study to identify the brand values and formulate the theoretical foundation and business concept.This phase is crucial to formulating the tone of voice and the brand and visual identity to spread the brand culture.BRAND IDENTITY DESIGNCreative identity designLogo designGraphic designBusiness cards, letterheadBadges designBrochure and catalguesBook design and monographsEvent InvitationsFlyer and postcardsPress releasePoster design and AdvReportsBrand guidelinesPACKAGING AND MERCHANDISINGPackaging designLabel designMerchandising design (bags, wrapping paper etc.)POP POS designWall bay displayProducts customization(Stationery, gadgets, textiles, clothing accessory)PRESENTATION AND PITCH DECKPresentation design (Keynote - PowerPoint)Pitch deck designPortfolio designIMAGERY, PHOTOS AND ILLUSTRATIONSDigital IllustrationPhoto shooting directionPhoto retouching and editingPhotomontage and collagesIcons and symbolsStoryboarding designVisual narrative(including creative ways to display and show data)WAYFINDING AND SIGNAGE DESIGNWayfinding and signage for exhibitionsGraphics for architectureSignage designExhibition and fair visual communicationSOCIAL AND WEB IDENTITYWebsite visual designSocial media designOnline advertising and bannerNewsletter