MyDigipal

We're a bunch of passionate people, and it's our jam to help out businesses thriving in Digital.Here are a few of our areas of expertise:1) Account Based MarketingAccount Based Marketing (ABM) is a marketing strategy that focuses resources on a set of target accounts. It uses personalised campaigns designed to engage each account, basing the marketing message on the specific attributes and pain points of the company.ABM takes a more holistic view of digital marketing, beyond just lead generation. For example, the Account expansion component by getting more contacts in the buying persona, but also finding out which companies are currently searching for similar solutions of yours.Theory asides, Account Based Marketing allows you to segment a smaller portion of audience, but making sure the audience you’re targeting is showing a potential via the use of tools & sales enablement technics.So far we’ve never seen a business coming out of ABM after stepping a foot in it.2. Google AdsSEO is important but it takes a lot of time and efforts to be ranked on the keywords you’re after.Here are some reasons why Google Ads is faster and can generate more results:You can focus on multiple keywords at a timeYou can turn the campaign on or off whenever you want toAds which appears on the top of the page get immediate visibility3) Paid SocialPaying to display adverts (whatever the format – text, image, video, carousel etc.) or sponsored messages to social network users based on user profile e.g. demographic. A cost is incurred depending on the type of ad planned; for example many ads incur a cost per click (cpc).4) IndustriesWe thrive in two separate domains: B2B, B2C, Automotive industry.Our knowledge of Digital Marketing has allowed us to tackle clients in all sorts of sizes and product types.Get in touch and let's see how we can help, we don't do long term commitment and always adapt to your existing workflows.