The Deciding Factor

A marketing firm that understands how to deliver effective digital marketing initiatives that reach your personas.The understanding of how visual and written communication work together to communicate your strategy and build a brand.A focused team of marketing experts who understand how to connect with your audience and motivate them to act.A team that is comprised of full-time staff, not freelancers. This team structure enables us to comprehensively understand our client’s needs, business and target audiences and integrate all aspects of a project seamlessly, quickly and creatively.Our content development team is made up of brand journalists. We hire writers who have been journalists or who have journalism degrees. This is because a journalist is inquisitive and a life-long learner. They can see both sides of an issue, and they know how to research and tell a story that grabs the audience’s attention.We work on both omnichannel campaigns as well as one-time projects.It’s all about the data. We continually monitor, measure, analyze and test our campaigns to optimize effectiveness and budgets.Experience with a variety of industries including extensive work with firms in manufacturing, healthcare, medical product and medical device businesses, medical technology, software and investment groups.Our differentiation is working with clients who have a technical or complicated product or service. We’re experts in communicating complicated information in ways that multiple audiences listen to.We believe that a company’s digital presence is the crown jewel of their marketing program. Customers look for you online and make purchasing decisions online prior to contacting a company.The Deciding Factor has been in business 20 years, and we are a woman-owned business.