The Power Agency

Home. This single word encapsulates what drives our focus and expertise. From day one, we have been marketing products that keep homes humming and households happy. Forty years later, our proficiency in residential products is unmatched. Today, we’re helping some of the most recognizable brands in the home—like GE Appliances and Lennox— sell through their key distribution channels with a modern blend of marketing that’s specialized, hyper-relevant, disruptive and smart.We’re not your typical B2B or B2C agency. In fact, we call ourselves a B2D2C (business-to-dealer-to-consumer) marketing agency. Our service portfolio is designed around marketing solutions for how home products go to market: through sales channels to the consumer. From core branding to customer personas to digital marketing to sales support to lead generation, we address the full spectrum of B2D2C marketing needs. Our ability to deliver specialized value is what will keep our client relationships strong and mutually prosperous. Whether it's by offering deep insights into the dealer/distributor sales channel, creating an emerging tech solution (ie. VR) for training, or developing a targeted campaign with a high conversation rate, we strive to bring to more value to the table as experts in the home.