As the e-commerce world continues to grow, the need to be on top of the competition is ever increasing. Social media platforms such as Instagram provide a great platform to promote your business, acquire new customers, and build relationships with potential customers. Having an attention-grabbing bio represents one of the first steps in forming a connection with your audiences. These 10 e-commerce examples of the best Instagram bios will provide insight on how to best stand out in the ever-growing e-commerce space.
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Amazon: Amazon’s Instagram bio visually videos by featuring a proud Amazon smile and an “We’re in this together.” tagline. This simple yet effective bio is a great reminder to shoppers that Amazon provides a safe and secure shopping experience.
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ASOS: ASOS' Instagram bio is a vibrant and stylish look into the brand. The energizing words “Make fashion fun” give the brand an upbeat and youthful feel.
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Nike: Nike’s bio isn’t just about selling shoes and apparel. By highlighting the power of movement with the hashtag #deservenatural, Nike creates a community of athletes that are driven by a passion for movement and spurs connection.
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Shopify: Shopify’s Instagram bio delivers a simple and straightforward message – “Make Selling Happen”. In just 10 words, this bio accurately promotes the one-stop-shop selling experience.
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Target: Target’s Instagram bio isn’t just focused on selling. It provides a warm and homey welcome with a “Welcome home” message that promotes a sense of belonging.
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Sephora: Sephora’s Instagram bio encapsulates the brand’s beauty-centric focus with a “Let’s Beauty Together” tagline. This makes shoppers feel part of a vibrant and open community.
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Etsy: Etsy’s “Making the World More Etsy” is a perfect way to express the brand’s mission. The hashtag #etsycreative encourages users to share handmade crafts and show off their creative prowess.
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Warby Parker: Warby Parker’s beats-driven bio celebrates the customers and the brands accomplishments, along with the tagline “Live and look the part”. This bio accurately portrays the stylish and trendy eyewear they offer.
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Zappos: Zappos’ Instagram bio doesn’t advertise their products. Its “happy people, happy feet” mantra promotes a message of great customer service and happiness.
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Walmart: Walmart’s Instagram bio is focused on helping customers. Its “Saving millions of lives, one purchase at a time” tagline is a great way to remind shoppers Walmart is committed to helping its customers save money on everyday necessities.
These 10 e-commerce examples of the best Instagram bios highlight the importance of a strong presence in the e-commerce space. Consumers are more likely to make purchases from a brand that has a well-designed and informative bio. Being able to accurately showcase your brand in few words will help to create a strong connection with customers.