Search engine optimization (SEO) is an ever-evolving field. Over the years, theories and practices have come and gone. As new techniques are developed and Google releases algorithm updates, myths about SEO may come and go. In this article, we’ll look at 10 common SEO myths to help you separate fact from fiction.
- SEO Is All about Keywords
In years past, keyword stuffing was the go-to SEO technique. But keyword usage is much more nuanced now. Moderation is key; you need to use the right keywords in the right places without spamming them.
- SEO Doesn’t Work
Google controls more than 85% of the search engine market, so it’s no surprise that SEO professionals are often focused on Google. But SEO is much more than just targeting the biggest search engine out there. SEO works best when you customize it to fit a particular engine’s ranking criteria.
- SEO Is a One-Time Thing
Search engine algorithms are continuously changing and evolving, so SEO strategies must stay up to date as well. In order to stay competitive, you need to keep up with the latest trends and implement new tactics.
- SEO Is All about Links
Link building is an important part of SEO, but it isn’t the only component. Quality content, well-structured HTML and proper meta tags are just a few of the other factors that contribute to a successful SEO campaign.
- You Don’t Need to Be an Expert
Having an in-depth knowledge of the technical aspects involved in SEO is a huge plus. It’ll help you better serve your customers and give you a leg up on the competition. However, if you don’t have the time or resources to become an expert, don’t worry; there are plenty of reputable SEO professionals who can help.
- Paid Search Is Cheating
Google has its own set of rules for paid search, but it doesn’t penalize you for using it. Paid search is just an additional tool for your marketing toolbox, so use it wisely.
- You Have to Track Your Rankings
It’s true that tracking your rankings can be a valuable way to measure success, but emphasizing this too much will only lead to anxiety. Ranking fluctuations are normal, and a better measure of success is your overall traffic and conversions.
- Online Reputation Doesn’t Matter
What people are saying about you online has a huge impact on your SEO. Sites like Yelp, Angie’s List and TripAdvisor are key players in SEO. Make sure you monitor your online presence and respond promptly when you get a negative review.
- SEO and Social Media Don’t Work Together
Social media and SEO can actually be great allies. Sharing content on popular platforms like Facebook and Twitter can result in more engagement and links back to your website, which are both good for SEO.
- SEO Is Expensive
Some SEO services can be expensive, but there are many simple and free techniques you can use to boost your rankings. Content marketing, social media, and optimizing for local search are just a few of the techniques you can use with minimal cost.
SEO is an ever-evolving field and it can be hard to keep up with the trends and techniques. Don’t let myths about SEO keep you from taking advantage of the opportunities present. By separating fact from fiction, you can ensure that your SEO efforts are successful.