- Focus on the benefits to the customer: Make sure that the customer’s needs are at the forefront of your commercial and center your message around how their life will be improved when they purchase your product.
- Use a strong call to action: Do not leave your customer hanging. Tell them exactly what they should do after viewing your ad, whether it’s to “Call now” or “Visit our website.”
- Connect with your audience: Make sure to communicate in a language your target audience will understand and always speak to the audience’s needs and desires.
- Use visuals: Research has shown that visuals can be more persuasive than words, so be sure to include them in your commercials.
- Get creative with presentation: Instead of using traditional ads and commercials, try thinking outside the box to create something that engages and stands out from the crowd.
- Experiment with video: A study conducted by the University of Southern California found that incorporating visuals such as video can increase the persuasive power of your advert.
- Avoid jargon: Ensure that any technical terms you may use are used in a way that is easy to understand for your target audience.
- Utilize storytelling: Narrating your product or service story in a commercial can be an effective way to capture attention and create an emotional connection with viewers.
- Leverage humor: Incorporating a humorous element in your commercial can be an effective way to break through the clutter and reinforce your message.
- Personalize the message: Speak directly to the customer to create a more personal connection with them and increase the relevancy of your message.