Your e-commerce ‘About Us’ page is one of the most important webpages on your site. It serves as a platform for potential customers to learn about who you are, what you offer, and the promises you make. Crafting an engaging, informative, and quality ‘About Us’ page can be a challenge. Here are 10 tips to take your e-commerce ‘About Us’ page from boring to sizzling.
1.Make Sure to Craft a Compelling Headline:If your headline doesn’t capture the attention of your visitors, chances are good that they won’t bother reading the rest of your page. Make sure to craft a compelling headline that’s actually relevant to your story.
2.Show Some Personality:Your ‘About Us’ page should express your business’ personality, whether humorous, serious, or somewhere in between. Keeping things informative while still showing off the personality of the business is key.
3.Include Detailed Information About Your Business:Your ‘About Us’ page should provide visitors with detailed information about your business, such as its history and mission statement. This will give them a better understanding of what makes you unique.
4.Include Credentials and Awards:It’s important to highlight any awards or credentials your business has, such as a BBB accreditation or a customer service award. This will give visitors more confidence in your business.
5.Include Visuals:Including visuals of your business’s products, employees or office space will give visitors a better idea of what you’re all about. Visually appealing images can break up the text of your page and keep visitors reading.
6.Tell a Story:Your ‘About Us’ page is an opportunity to tell your story in a compelling and engaging way. Tell potential customers why your business exists and how it has grown and evolved over the years.
7.Include Testimonials:Including user-generated reviews or other forms of customer testimonials can give visitors to your site more confidence in what you’re offering.
8.Keep Your Content Up to Date:It’s important to make sure your ‘About Us’ page content is up to date. Make sure to add in any new awards, products, or services your business offers to keep things interesting.
9.Include a Call to Action:Make sure to include a call to action at the bottom of your ‘About Us’ page; this could be a prompt to start shopping or sign up for the mailing list.
10.Take Advantage of SEO:You can use SEO tactics such as including relevant industry keywords to help your ‘About Us’ page rank higher in search engine results.
By following these tips, you can make sure your e-commerce ‘About Us’ page is both informative and engaging for potential customers. You can use visuals, stories, and calls to action to attract new visitors and help boost your sales.