Are you looking for ways to improve your website's SEO traffic? Title tags play an important role in drawing search engine crawlers and readers to your website. Tweaking the title tags on your pages is an easy and cost-effective way to boost your SEO traffic. Here are ten title tag tweaks that can help you accomplish that goal:
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Make sure your title tag is relevant to the page content. Make sure you’re using carefully chosen words that describe the page’s content and that accurately communicate what users will find when they click on the link.
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Put primary keywords in title tags. This is an easy and effective way to help search engines determine what your page is about. It should also be noted that including keyword modifiers can be highly beneficial as well.
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Keep titles short and sweet. Optimizing for SEO doesn’t mean you need to cram as many keywords in as possible. Keep the length of your titles between 10 and 70 characters – that way, you can make sure readers can quickly and easily identify what the link is about.
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Make use of geographic markers. If your business is location-based, adding the state, city or country to the title can have a positive impact on SEO traffic.
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Tailor titles to mobile search. When a page title is optimized for desktop search, it might not necessarily be optimal for mobile search. You may want to include different words or phrases that cater to the mobile user for best performance.
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Format title tags correctly. You should use the following format: Primary Keyword – Secondary Keyword | Brand Name. This ensures that your titles are easily readable and make sense when seen as a whole.
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Skip the clickbait. It may be tempting to try and draw people in with a vague title but this is highly unlikely to generate more clicks or better SEO rankings over time.
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Use bracketed qualifiers for clarity. Bracketed qualifiers can help clarify what readers can expect from the page, i.e. [Guide], [Sign Up], [Products], etc.
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Include visually compelling words. Some words grab more attention than others due to their visual impact. Consider using words such as ‘best’, ‘strategies’, ‘now’, and ‘ultimate’ to draw the eye and improve click-through-rates.
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Make sure you’re using the best format. An HTML title tag is the best option for SEO purposes. If you’re using JavaScript or a CMS like WordPress, you’ll want to double-check your settings so that titles are displaying as expected and are optimized for performance.
By taking the time to make a few strategic title tag tweaks, you will be able to improve your website’s SEO traffic and draw more attention from both search engines and readers. For more tips on SEO best practices, contact an experienced SEO agency.