As the year draws to a close, busy marketers and SEOs are looking for ways to increase efficiency in 2020. Luckily, there are a variety of free tools out there that can help make your life easier. Here are 11 free SEO and marketing tools to use before the end of the year to help you get ahead of the competition:
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Google Analytics: Google Analytics allows you to track how people arrive at, interact with, and leave your website. With access to insights like bounce rates, site speed, and user behavior, you can use this data to help create better experiences for your visitors.
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Google My Business: Utilizing the GMB platform can help you stand out among your competition. With GMB, you can add business details such as hours, address, and contact information to make your business easier to find online. You can also track Google reviews, answer questions from customers, and access analytics data with GMB.
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Ahrefs: Ahrefs is a powerful keyword research and backlink monitoring tool. It even has a free version, giving marketers access to website metrics, detailed link reports, and keyword research data.
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Google Search Console: Google Search Console is an invaluable tool that allows you to optimize your web pages’ search performance. By providing keyword insights, index status, crawl errors, and other useful data, this tool can help you make sure your content is properly ranked in Google.
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Woorank: This tool provides comprehensive website analysis, with insights into your website’s loading speed, mobile experience, SEO performance, and top keywords. Woorank also provides custom-tailored recommendations to help you increase your visibility and ranking in the search engine results pages.
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Screaming Frog SEO Spider: This SEO crawler allows you to audit your website for potential SEO issues and fixes. It can quickly identify broken links, redirects, and broken images, and it can even help you identify duplicate content.
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Canva: Canva offers free templates to create and design compelling visuals for your brand. Whether it’s a custom infographic or an attractive poster for a social media post, Canva can help you create professional materials in minutes.
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Ubersuggest: Allowing you to quickly identify high-performing keywords and topics, Ubersuggest is a great tool for content marketers. Quickly find and analyze metrics such as keyword difficulty, volume, and SERP volatile.
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HotJar: Hotjar is a great way to understand how visitors interact with your website. This tool works by tracking activity on individual webpages and providing detailed insights into user behavior.
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MailChimp: MailChimp is a great way to stay in touch with your customers and subscribers. With this tool, you can easily create customized email campaigns, track engagement, segment lists, and more.
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Hootsuite: Hootsuite is a great tool to keep all your social accounts in one place. You can monitor conversations, share content, create campaigns, and track performance, making it easy to interact with customers and potential customers efficiently and effectively.
So don’t wait until the end of the year to start leveraging these essential tools. Try them out today and make the most of the remaining time to take your SEO and marketing to the next level in 2020.