Google Analytics is one of the most important web analytics tools available to businesses. It provides detailed information about how website visitors interact with your website and how to measure their performance. SEOmoz, a popular SEO consultancy, recently shared eleven tips for getting the most out of Google Analytics.
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Track Your Social Media Conversion: Make sure to enter the URL for your Facebook, Twitter, and other social media accounts as campaigns – this will allow you to track how many conversions are coming from your social media accounts.
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Set Goals: Setting up goals in Google Analytics will allow you to better track which pages your visitors are taking action on and will also provide you with some valuable insights about what kind of content resonates with your audience.
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Leverage Custom Reports: Custom reports let you quickly view data on a specific topic or goal. This can help you get a better understanding of how your website is performing and what you can do to improve it.
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Use Advanced Segments: Advanced segments are extremely useful when analyzing website data as they allow you to segment data by geography, source, or device type. This way, you will be able to better understand who is coming to your website and what actions they’re performing.
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Use Annotations: Annotations are great for quickly noting changes made to your website or other major events. This will allow you to better track performance over time and quickly pinpoint the cause for any dips or increases in traffic.
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Create Dashboards: Creating a custom dashboard will provide you with a comprehensive view of how your website is performing compared to your goals. This will help you make quicker and more informed decisions about how to adjust your strategy as needed.
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Track Events: Tracking events allows you to track website activity such as downloads and clicks. This can help you better understand what kind of content users like and help you make better decisions about how to optimize it for conversions.
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Calculate ROI: Using Google Analytics, you can easily to track the return on your investment over time. This will give you insight into where your marketing budget is most effective and what you can do to better improve your ROI.
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Leverage Existing Reports: Google Analytics provides several reports that can help you quickly view website performance. Leverage these reports as they will provide you with a comprehensive view of website performance that can be invaluable in making decisions.
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Use In-Page Analytics: In-page analytics will show you a sample of how users are interacting with specific pages. This will provide you with insight into how users behave on your website and what can be improved.
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Monitor Mobile Activity: Make sure to keep a close eye on mobile activity – as the percentage of mobile users continues to grow, tracking mobile user behavior in Analytics is becoming increasingly important.
By following these eleven tips from SEOmoz, you can quickly get more out of your Google Analytics data and gain insights that will help you better optimize your website for conversions. Utilizing these tips will help you create an effective web analytics strategy that will help you understand how users interact with your website, allow you to measure ROI, and improve user experience.