- Using the recipient’s first name in the greeting.
- Referring to the recipient's past interactions with the company.
- Showing product recommendations based on past purchases.
- Using phrases like "Your next purchase" or "Your next step".
- Offering a discount based on past behavior.
- Highlighting seasonal trends and matching product needs.
- Offering personalized advice and tips.
- Setting expectations for delivery, returns and other customer-centric policies.
- Offering the recipient a reward for their loyalty and engagement.
- Inviting the recipient to join loyalty programs.
- Featuring relevant product bundles and collections.
- Asking for feedback about products, services and overall satisfaction.
- Suggesting subscription-based offers and special deals.
- Incentivizing customers with rewards or points for engaged behavior.
- Showing social proof by featuring selfies or reviews left by other customers.
15 Email Personalization Techniques That Work
July 26, 2022