Having a successful online store primed for maximum revenue isn’t easy. With the wrong setup, you can quickly find yourself overwhelmed with maintenance and other technical tasks, everyday. The best way to keep your store optimized and ensure its earning potential is high is to make sure you’re following a few key principles of WooCommerce maintenance. Here are 15 tips to maximize your store’s revenue – and your peace of mind.
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Double (and triple) check the terms and rules of any payment gateway you use. Make sure you’re aware of any new rules that could affect payments, whether they’re merchant or payment processor specific.
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Turn off auto-renewal settings for any membership or subscription plans you may be offering. If you don’t actively manage these plans, some customers will find themselves paying for something they didn’t mean to purchase.
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Keep a close eye on plugin updates. New updates for plugins can be released and you should always apply them in order to keep your store secure and functioning properly.
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Keep backup copies of your site and store, in case something goes wrong. Whether the backup is stored on a physical drive or cloud storage, getting into the habit of backing up your store can help to protect your business from data loss.
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Make sure that caching is turned on. Caching is an important part of keeping a site running quickly and smoothly. It’s a good idea to enable this feature on your site’s hosting settings.
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Always update the WordPress version your business is using. Keeping WordPress up to date helps to keep your store secure and running optimally.
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Check for any broken links, both on your store pages and in your product descriptions. These can affect your SEO rank, as well as the user experience on your store.
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Clean up your databases. Keeping redundant items from cluttering your databases can help to keep your WooCommerce store running efficiently.
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Investigate any broken widgets or add-ons on your store. If you have any slow loading areas, this could be the cause. Identifying and fixing problems is key to keeping your store functioning smoothly.
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Make sure all images are optimized for page loading speed. A good page loading speed increases the time customers spend on your store, which can lead to better conversions.
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Test the checkout process. Make sure everything is running smoothly, and customers can easily do what they need to do to complete their purchase.
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Test your store’s newsletter subscription boxes. Make sure that customers can easily sign up, and that their emails are being sent to the right place and reaching them successfully.
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Test any essential technical processes. Check out your payment gateway, shipping, and other technical aspects of your store to make sure you’re not missing any details.
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Monitor and update any coupons. Make sure customers are aware of any promotional times you may be offering, and adjust according to changing needs.
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Monitor your store performance regularly. Analyze your store’s performance as well as any analytics tools periodically to make sure that you’re staying on track.
By following the tips above, you can ensure that your WooCommerce store is optimized and running efficiently. By staying on top of maintenance tasks and following best practices, you can make the most of your store and maximize its revenue potential.