As an e-commerce retailer, driving repeat sales is essential for long-term success and sustainability of your online business. With the right strategies and tactics, you can boost customer loyalty, increase retention, and generate more sales. To help you master the art of driving repeat sales, we've asked 25 e-commerce experts to share the best tips they have.
- Leverage Data: Diana Adams, Chief Operating Officer at YoMails.com
“The best way to drive repeat sales is to leverage big data to understand customer behavior and make informed decisions. You need to find out what customers are responding to, as well as their expectations. From there, you can craft an effective marketing strategy and provide them with the personalized and timely offers that will entice them to come back.”
- Focus on the Customer Experience: Mikey Reynolds, Founder & CEO of Quantumling.
“Great customer experience is the best way to ensure repeat sales. Focus on providing a positive customer experience, from the moment they are exposed to your store, to when they make a purchase. Make sure customers are happy every step of the way and come back for more.”
- Use Incentives for Product Discovery and Promotion: Eric Weddle, Co-founder of ETalent.io
“Incentivising customers to find and purchase products is one of the best ways to drive repeat sales. Offer incentives like coupons, loyalty points, and free shipping to encourage customers to explore your store and purchase additional items.”
- Provide After-Purchase Support: Jake Rheude, Co-founder & COO of Red Stag Fulfillment
“One of the best strategies for driving repeat sales is providing excellent post-purchase support. Customer service teams or automated systems should be able to help customers with any issue or provide them with the resources they need to make future purchases. This helps create positive customer experiences and keeps customers coming back for more.”
- Make Referrals & Recommendations: Rich Cardona, VP of Marketing at NonoWool
“Referral and recommendations programs are great ways to drive repeat sales. Create an incentive program to reward customers for sharing your store with their networks, or use customer data to personalize recommendations for them. This helps build relationships and brand loyalty, encouraging more shoppers to make purchases.”
- Utilize Retargeting Ads: Mark Kawano, Founder & CEO of Storehouse
“Retargeting ads are the perfect way to drive repeat sales with existing customers. These ads make your products discoverable to customers who have already interacted with your store, allowing you to remind them of your brand and offerings and encourage them to come back and shop.”
- Optimize Your Store for Mobile: Diogo Moniz, Co-founder & CEO of Fomo
“It’s essential to optimize your e-commerce store for mobile. With mobile devices accounting for more than half of e-commerce traffic, you need to make sure that your store provides an enjoyable experience for mobile users. This will ensure that more customers return to your store to make more purchases.”
We hope the insights from these e-commerce experts will help you drive more repeat sales and grow your business. Remember, customer experience is key for fostering loyalty, so focus on providing a positive experience and offering unique incentives to keep them coming back.