25 Email Marketing Best Practices That Too Many People Ignore

December 15, 2022

Personalize your emails with customer data: Leverage data from customer activity to personalize emails with their name and preferences.
Include a prominent ‘unsubscribe’ link: Make sure that people can unsubscribe easily and that this link is prominently featured in the emails.
Test and optimize emails: Use A/B testing to try different approaches and measure their performance and pick the winner.
Segment your email list and customize messages: Segment your list by factors like purchase behavior and interests to increase relevance.
Follow email etiquette: Structure your emails to make them easy to read and include appropriate subject lines.
Use plain text: Make sure that email clients can properly display plain text emails.
Track email engagement: Use analytics to measure the success of your email campaigns, including open and click-through rates.
Offer incentives and discounts: People love a good bargain so include special offers and discounts to encourage engagement.
Automate emails: Use automated emails to do the heavy lifting and maximize efficiency.
Leverage dynamic content: Include dynamic content in emails to provide relevant and personalized information to every customer.
Create enticing visuals: Use visuals such as images, videos and gifs to help catch people's eye and encourage engagement.
Adhere to the CAN-SPAM act: Make sure that you follow the CAN-SPAM act and all other relevant laws when sending emails.
Send at the right times: Quarantine emails during times when people are more likely to check their inboxes, such as weekdays and mornings.
Use double opt-ins: People should be required to acknowledge that they want to receive your emails with a double opt-in.
Use a reliable email service provider: It’s important to find a reliable email service provider with high deliverability scores.
Let your customers decide the frequency: Let your customers choose how often they receive emails from you and stick to it.
Make sure your emails are responsive: Use a “mobile-first” approach when designing emails, as this is where most people view them.
Make sure emails are properly coded: Boilerplate emails can get your emails flagged as spam, so make sure to properly code them.
Proofread for typos and errors: Make sure that all emails are proofread to avoid typos and errors that could irritate customers.
Use plain-English: Avoid using industry jargon and technical language, and keep emails as simple as possible.
Use a fixed font-size: Make sure that all emails use the same font-size so that they are easy to read.
Offer exclusive rewards: Give customers exclusive rewards and incentive programs to keep them engaged and reward loyalty.
Use cross-channel promotion: Promote email campaigns across multiple channels to increase engagement and subscriptions.
Measure your ROI: Use analytics to track the performance of your campaigns and measure their ROI.
Engage subscribers regularly: Make sure to regularly engage subscribers with targeted content to keep them engaged.