AI and machine learning have been growing increasingly popular since 2019 and will continue to be extremely relevant in 2020. AI can provide personalized, tailored marketing experiences to customers by leveraging data from customers’ interactions on websites and social media, as well as from other customer touchpoints.
Video Content: Video content is quickly becoming the most popular type of content for marketing in 2020. The rise of platforms like YouTube, Snapchat, and TikTok has made video content more accessible and shareable than ever before. This allows marketers to create engaging, memorable visuals that can be shared and distributed easily.
Document Sharing: With more marketers turning to content marketing, the use of document sharing platforms is becoming increasingly popular. Platforms like Google Docs, Dropbox, and Slideshare allow marketers to easily share information, visually stunning resources, and educational content with their customers.