As link building becomes an increasingly important part of SEO, it is increasingly important to stay up to date on the best practices and tools available to successful link builders. Whether you are a novice or experienced link builder, here are three resources you should read before starting out:
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Google's Link Scheme Guide: Google’s Link Scheme Guide is incredibly useful for any link builder looking to understand the importance of good link building practices. This guide lays out the different types of links Google may consider low-quality, and it explains why these links should be avoided. Understanding and following these guidelines will ensure that your site isn’t penalized by Google for spammy link building techniques.
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Search Engine Land’s Link Building Guide: This guide from Search Engine Land covers the fundamentals of link building and dives deep into the tactics and strategies used by successful link builders. It’s an incredibly comprehensive resource, covering everything from link outreach to link audits and more. For anyone looking to learn the basics of link building, this is a must-read resource.
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Moz’s Beginner’s Guide to Link Building: Much like Search Engine Land’s guide, Moz’s Beginner’s Guide to Link Building is comprehensive and covers a wide range of topics related to link building. This guide pays special attention to the importance of creating great content that other websites will want to link to, as well as tactics for creating high-quality links. It’s a must-read for anyone looking to break into link building.
Link building is an essential part of SEO, and it’s important to stay up to date on the best practices and resources available to successful link builders. Before you start building links, make sure you read these three resources that provide a comprehensive overview of the basics of link building. With a solid understanding of the fundamentals, you’ll be well-positioned for success as a link builder.