The use of Artificial Intelligence (AI) in search engine optimization (SEO) is becoming increasingly popular in 2021. AI-driven algorithms allow organizations to analyze large volumes of data quickly and accurately, providing insights and recommendations that would be otherwise impossible to acquire. This helps them optimize web pages in order to better target keywords and gain higher rankings in search engine results pages (SERPs). AI-based tools can also help organizations to identify opportunities for improvement, such as identifying and eliminating duplicate content, optimizing meta tags and page titles, and finding relevant keywords for use in content.
Structured Content: Structured content is a relatively new concept in SEO, but it is becoming increasingly important in 2021. Structured content refers to the use of structured data, such as schema markup, to provide additional context to search engines. This gives search engines a better understanding of a website’s content, resulting in improved visibility and rankings. Structured data can also be used to highlight key information and make it easier for search engines to navigate a website, leading to better user experience.
Local SEO: Local SEO is becoming increasingly important in 2021. With the rise of mobile users, businesses are increasingly targeting local consumers with their SEO strategies. Local SEO involves optimizing web content to increase visibility among users searching in a particular geographic area. This includes optimizing content around a particular city, region, or country, as well as using local citations such as directories and local review sites. Local SEO also includes the optimization of content for local keywords to better target potential customers in different geographical locations.