Shopping cart abandonment is one of the most common problems faced by online retailers, with a massive 68.63% of shoppers abandoning their carts before completing a purchase. This can be a major source of lost sales and profits for many businesses, so it’s important to take steps to reduce shopping cart abandonment. Here are 30 strategies that online retailers can use to reduce shopping cart abandonment and drive more sales and profits.
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Offer free shipping options. Offering free shipping is one of the most effective strategies for reducing shopping cart abandonment and driving sales. Even if it means slightly reducing profits, the increased sales that come with uncostly shipping options often more than offset the cost.
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Show clear shipping costs early in the checkout process. If shipping costs are hidden until later in the checkout process, many shoppers may be surprised by them and opt out of completing their purchase. It’s important to show clear shipping costs or the option for free shipping at the start of the checkout process.
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Make the checkout process transparent and easy to use. Shopping cart abandonment is often caused by a confusing or complicated checkout process. Make sure that the checkout process is user friendly and transparent so customers know exactly what to expect.
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Allow customers to check out without an account. Requiring customers to create an account before completing their purchase can be a major obstacle to checkout. Allowing customers to checkout without an account will make the process easier and reduce shopping cart abandonment.
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Allow guests to save their shopping carts. Allowing guests to save their shopping carts so they can come back and finish the checkout process at a later time can make the process easier and reduce shopping cart abandonment.
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Speed up the checkout process. Many shoppers abandon their carts if the process is taking too long. Reducing the checkout time is a great way to reduce shopping cart abandonment and encourage more sales.
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Provide easy access to customer support. In case of any problems or questions, it’s important to have customer support readily accessible throughout the checkout process. This will make shoppers feel more secure and make it easier to complete their purchase.
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Let customers see reviews from previous buyers. Showing reviews from previous buyers will add a layer of credibility to a product and may help convince shoppers to complete their purchase.
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Offer a live chat tool. Live chat support can be a great way to help customers with any problems or questions that may come up during the checkout process. This can keep them from abandoning their carts and encourage them to complete their purchase.
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Give customers the option to save payment information. Allowing customers to save their payment information for faster checkout can reduce shopping cart abandonment and make the process much more convenient.
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Send timely reminder emails. Many shoppers forget about their carts or need to change their mind after beginning checkout. Sending reminder emails can help remind them of the unfinished purchase and encourage them to complete it.
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Offer promotions and discounts. Offering discounts throughout the checkout process is a great way to encourage shoppers to complete their purchase. This could include anything from discount codes to free shipping.
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Offer multiple payment options. Providing customers with multiple payment options is a great way to make the checkout process more convenient and reduce shopping cart abandonment. This can include things like payment gateways and bank transfer options.
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Let customers know their purchase is secure. It’s important to let customers know that their personal and payment information is secure throughout the checkout process. This will help them feel secure in completing their purchase.
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Show progress indicators in the checkout process. Showing where customers are in the checkout process can help give them a sense of progress and make it more likely they will complete their purchase.
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Let customers compare similar products. If shoppers have difficulty choosing between two similar products, giving them the ability to easily compare them can help them make their decision and reduce shopping cart abandonment.
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Provide gift-wrapping options. Offering gift-wrapping options can be a great way to encourage customers to complete their purchase. This is especially true during holidays and other special occasions.
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Allow customers to manage orders from the same page. If a customer wants to change or manage their order, let them do it from the same page without having to navigate away. This can help prevent them from getting frustrated and abandoning the checkout process.
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Offer a satisfaction guarantee. Providing a satisfaction guarantee can go a long way in convincing customers to complete their purchase. This will help them feel more secure in their purchase and reduce shopping cart abandonment.
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Let customers save items for an “inspiration” list. Allowing customers to save items to an inspiration list can help them make decisions and reduce the chances they will abandon their cart. This list can