- Target location-specific keywords and phrases: Use local keywords and phrases (e.g. “accountants in Chicago”) to target users in the exact local areas you want to drive traffic from.
- Optimize locally: Optimize both your website and your PPC campaigns to be relevant to potential customers in the target locations. For example, create content or ads tailored to the specific local area you’re targeting.
- Incorporate cluster targeting: Utilize cluster targeting to target neighborhoods or areas within a geographic region. This can help you target potential customers more precisely and drive more local traffic to your website.
- Leverage remarketing campaigns: Use remarketing campaigns to target past visitors that have been to your website in the past. This can help you reach local customers that are interested in your services and nurture them into becoming actual customers.
4 Local PPC Management Strategies that Boost Local Traffic
May 25, 2022