Are you trying to bring back pages on your website that seem to be stuck in limbo? It can be an incredibly frustrating feeling, especially when you’ve poured a lot of energy and effort into driving traffic to those pages only to watch them die out.
Fortunately, there are a few simple hacks you can implement to bring those dead pages back to life with massive SEO gains. These hacks are easy to execute and can potentially reap impressive rewards in terms of your page ranking and visibility.
- Utilize Internal Linking
The first hack to consider is the utilization of internal linking. Linking together the pages on your website is an excellent way to signal to search engine bots what content is important, and it can help keep those pages alive and thriving. Be sure to link to related content that is applicable to the page you are boosting traffic for, and ensure that the internal links are up to date and properly formatted.
- Incorporate More Content
Another no-brainer hack to make dead pages come alive is to incorporate more content. Adding fresh and relevant content to your pages is a great way to show search engine bots that the content lives and is being updated with new information. Aim to add keywords and write content with the intent to string users along, ensuring they stay on the page longer and are engaged with what they are reading.
- Refresh Meta Descriptions
One often overlooked element of SEO is the meta description of each page. Refresh the meta description and write something catchy and strong that will draw people in when they see it indexed in search engine results.
- Find and Fix Broken Links
Lastly, it’s important to make sure that all the links on the page you are attempting to revive work properly. If not, you will have a hard time driving traffic to the page. Use broken link checkers to find and fix any links that are not functioning properly.
These four simple hacks can breathe life into your dead pages, providing massive SEO gains. Take the time to utilize internal linking, add fresh content and meta descriptions, and find and fix any broken links. You’ll be glad you did when these pages come back to life with a better ranking in search engine results.