It is no secret that entrepreneurs are usually hard-working, enthusiastic, and creative people who devote their lives to the success of their businesses. However, even the savviest of entrepreneurs have made some avoidable mistakes when it comes to managing their SEO. Knowing about the potentially costly pitfalls that can arise when trying to optimize one’s SEO strategy can save entrepreneurs a lot of time, effort, and money in the long run.
Here are five of the dumbest mistakes that entrepreneurs tend to make with their SEO:
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Not researching the right keywords. As an entrepreneur, it is essential to consider which keywords are the most searched for in relation to your industry. Moreover, entrepreneurs should also research which keywords competitors are using. Taking the time to research the appropriate keywords or phrases to use in content and descriptions can save entrepreneurs from using the wrong ones—which may not even drive traffic to the website.
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Ignoring page speed. A page’s loading time is an important factor in SEO. Studies have shown that visitors stay on sites longer when there are shorter loading times. Therefore, entrepreneurs must make sure their website pages load quickly. If not, it can have a negative effect on their search engine rankings.
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Not being consistent. Consistency is key when it comes to SEO. An inconsistent website layout or design can be detrimental. In addition, publishing well-researched content on a regular basis is also important. This will help entrepreneurs to maintain a consistent presence in the online space, so they don’t fall off search engine results pages.
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Not taking advantage of social media. Social media is a powerful tool and can help entrepreneurs gain exposure and increase website visibility. Taking the time to create a social media presence and regularly post engaging content can help entrepreneurs stay connected to their target audience and increase their search engine rankings in the process.
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Not using external links. Another dumb mistake entrepreneurs tend to make is not using external links to reputable sources. Linking to reliable and authoritative sources provides credibility and can help boost the website’s visibility. Moreover, having backlinks from other websites is like having votes of confidence from others, which will ultimately help improve search engine rankings.
By avoiding these five common mistakes and taking the time to research keywords, pay attention to page speed, and leverage social media, entrepreneurs will be better equipped to optimize their SEO and increase their visibility in the online space. Although SEO is a long-term process, it can be made much more successful with some smart and well-researched decisions.