Ecommerce is constantly changing and evolving, with new trends emerging every day. As a result, it’s important to stay on top of the latest developments and trends in the industry. Here are 5 ecommerce stats that will make you rethink your entire marketing approach and give you a better understanding of the opportunities available.
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Mobile Commerce is Expected to Account for Nearly 70% of Total Ecommerce by 2021: Technology like smartphones and tablets have made it easier than ever for people to browse and purchase items online. Recent studies show that mobile commerce is projected to account for nearly 70% of global ecommerce in 2021. This demonstrates the importance of having a mobile-friendly website for your business and making sure that your products are displayed appropriately across all devices.
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Email Marketing is the Most Effective Digital Marketing Channel: Email remains the most effective digital marketing channel, making it an essential part of any ecommerce marketing strategy. Studies show that more than 70% of companies believe email is their most effective channel. Also, they average a return on investment of more than 3800%.
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Social Media is the Number One Referral Source for Ecommerce Sites: Studies show that social media is the number one referral source for ecommerce sites, with around 24% of sales being attributed to social media. It’s important to have a presence on multiple social media networks and to have an optimized product page for each one.
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More than 50% of People Start Shopping on Amazon: Amazon is the largest ecommerce platform in the world, and it’s not showing any signs of slowing down. Recent studies show that more than 50% of people start their shopping process on Amazon. As a result, you need to make sure that you’re optimizing your product pages on Amazon and taking advantage of the platform’s features and opportunities.
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Omni-Channel Shopping is Increasing: Omni-channel shopping is becoming increasingly popular, with over 58% of shoppers making purchases online and picking them up in-store. This trend is only expected to increase in the future, which means that businesses need to find ways to bridge the digital world with the physical one. Strategies like creating a loyalty program, offering digital coupons, and providing a unified customer experience across multiple devices are all steps in the right direction.
It’s clear from these stats that ecommerce is on the rise, and marketers need to take advantage of the opportunities available. By leveraging the latest digital marketing techniques, optimizing for mobile, and creating an omni-channel experience, you can set your business up for success.