As a business owner, it’s essential to understand your customer’s engagement and how it can affect your search engine rankings. Engagement metrics are key performance indicators (KPIs) used to measure how engaged your audience is with content. On top of optimizing your website for relevant queries, building high-quality content, and obtaining organic links, there are several engagement metrics that can help you improve your search engine results.
Here are five engagement metrics that’ll help improve your search rankings:
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Click-Through Rate (CTR): The click-through rate measures the number of people who clicked on your website from the search engine results page (SERP). A high CTR means that your content was helpful and relevant enough to attract people to your website. A low CTR may indicate that your content or title tags aren’t interesting or relevant enough.
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Dwell Time: This metric measures how long people are spending on your website once they arrive. It’s measured in seconds and is an indication of your website’s value and relevance. If the dwell time is low, it could be an indication that your content isn’t satisfying the needs of your customers once they arrive at your website.
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Pages Viewed Per Visit: This metric measures how deep users are exploring your content once they arrive at your website. It’s an indication of the content’s helpfulness and quality. An increase in pages viewed per visit is an indication that the user found your content helpful and engaging, which is great for your search engine rankings.
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Bounce Rate: This metric measures the percentage of visitors that leave your website after only viewing one page. If the bounce rate is high, it’s an indication that the content or website wasn’t interesting or relevant enough to keep visitors engaged.
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Social Sharing: This metric measures how much your content is shared or interacted with on social media. This is an indication that your content is relevant and engaging to your audience and will help improve your rankings.
By paying attention to your engagement metrics, you’ll be able to understand how well your content is performing, what’s working, and what could use some improvement. Doing so will help you continually optimize your content and website to improve your overall search engine rankings.