These days, more and more businesses are turning to e-commerce pop-up shops to reach a wider audience and increase their profits. Pop-up shops are temporary retail locations that allow customers to purchase products or services without having to enter a brick-and-mortar store. Here are five examples of successful e-commerce pop-up shops that are currently operating to great success.
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The GlamLab: This beauty and lifestyle e-commerce pop-up shop specializes in luxury and affordable makeup products. Founded in 2018 by two Los Angeles based entrepreneurs, The GlamLab allows customers to test out products and get tips from makeup experts right in the store. The shop has partnered with popular brands like Benefit, Smashbox and Ofra to offer exclusive products and experiences to their customers.
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Snowinn: Snowinn is an online shop specializing in the sale of winter and snow sports merchandise. The first brick-and-mortar Snowinn store opened in Barcelona in 2018 and has since opened pop-up stores in several countries across Europe in ski resorts such as Andorra and Les 2 Alpes. By opening pop-up stores in strategic locations, Snowinn has been able to expand its reach and attract more customers.
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Kickstarter Pop-up Shop: In 2017, online crowdfunding platform Kickstarter opened its first two-day pop-up shop in Brooklyn, New York. The shop gave customers the opportunity to purchase products from several of the platform’s best and most successful projects, as well as directly support the people behind them. Thousands turned up to shop in the store, which was a great sign of the success of the e-commerce pop-up shop concept.
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INDOchine: INDOchine is a high street fashion brand that specializes in creating street-inspired garments and accessories with a focus on ethical and sustainable practices. The brand opened its first e-commerce pop-up shop in London in 2019 and quickly opened a few additional ones. The pop-up shops are located in popular London shopping districts and offer customers discounted prices on all of their products.
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Made by Survivors: This e-commerce pop-up shop was founded with a mission to help survivors of human trafficking and modern day slavery. The store sells handmade, ethically-sourced products from all around the world that are produced in safe and fair working conditions. Made by Survivors pop-up shops can be found in the UK, US and Australia, and all of their proceeds are reinvested into their work.
E-commerce pop-up shops are becoming more and more popular as businesses look for creative ways to reach customers and sell their products. Whether you’re a large business or a small startup, these five examples of successful pop-up shops show that there are many benefits to this type of retail model.