As a business owner, marketing your products and services is one of the most important tasks for success. However, with more competition than ever, it’s increasingly difficult to get your business to the top of Google’s search engine results. Fortunately, there are a variety of free tools available that can help you make the climb. Here are five free tools that will assist you in your effort to rank #1 on Google.
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Google Search Console: This useful tool from Google allows you to monitor and maintain your website’s visibility in its search engine. You can find out information like the number of clicks your website gets, monitor any errors, and observe the search queries that are bringing visitors to your site. This is an invaluable tool in understanding what changes to make that will help boost your ranking.
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Keywords Everywhere: This extension for Chrome and Firefox will give you accurate keyword suggestions and metrics relating to those terms. It allows you to see how competitive and searched the keywords are, so you can use the most effective ones within your content. This tool also has a Bulk Keywords checker, to ensure that you’re using the right words for maximum impact.
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SEMrush: The SEMrush suite of tools offers you everything from keyword research to link-building opportunities. It can connect you with influencers that would be interested in your content, and the platform allows you to audit your website’s SEO, giving you actionable steps to take to improve your rank.
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Screaming Frog: This tool crawls through and analyses a website’s structure. It helps to identify missing metadata, status codes, and broken links. This is important for search engine optimization, as a website needs to be clean, easy to navigate, and free of errors. Retaining a high ranking on search engine results is impossible without a well-structured website.
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Moz Link Explorer: Moz is team of industry professionals that have created the most comprehensive and reliable link exploration tool around. It allows you to see any backlinks and determine the the quality of them. Creating high quality backlinks is an essential part of SEO as it tells search engines that your website is well-crafted and trustworthy source.
These five free tools are an excellent starting point for any business looking to improve their ranking on Google. With the right strategy, these tools can help you unlock the results you’re looking for.