5 Hacks That Will Optimize Your Ad Campaigns

Target high value customers first: Use advanced targeting techniques such as demographic and psychographic segmentation to focus your efforts on high value customers most likely to engage with your ads.

Test different creatives: A/B test the design elements of your ads such as images and color to determine what resonates best with your audience.

Re-target site visitors: Use remarketing tactics to re-engage potential consumers who have visited your website, encouraging them to take a desired action.

Utilize automated bid strategies: Leverage automated bid strategies like Cost Per Acquisition (CPA) and Target Cost Per Acquisition (tCPA) to ensure that you are getting the most out of every dollar spent on your campaigns.

Leverage retargeting platforms: Take advantage of retargeting platforms, like retargeting.com and AdRoll, to build audiences and target ads based on consumer behavior.