- Leverage influencer marketing: Using celebrities, influencers, and other popular figures on social media such as TikTok and Instagram can be a great way to reach a younger audience and get them interested in your brand.
- Utilize online communities: Gen-Z is incredibly tech-savvy, so fostering online communities and creating meaningful connections with younger users can be incredibly beneficial to your business's success.
- Focus on video content: Visual, short-form video content resonates with Gen-Z and has been a great way to capture their attention.
- Create personalized experiences: Gen-Z responds positively to businesses that make them feel truly seen and valued. Personalized experiences such as customized product recommendations and targeted ads show the customer that you pay attention to their interests and preferences.
- Introduce new technologies: Gen-Z is always looking for the latest and greatest, so introducing new technology into your business and marketing material can help to keep them interested.
5 Hacks to Attract Gen-Z Consumers
November 15, 2022