- Color: Use bright, contrasting colors that capture attention and evoke emotion.
- Typography: Utilize readable font types that help to communicate the campaign message clearly.
- Images: Incorporate professionally shot or stock images that align with the campaign or message.
- Layout: Arrange and organize the elements in a way that emphasizes the text and images.
- Call-to-Action: Clearly include a call-to-action button or text to encourage users to take an action.