With 2018 rapidly approaching, SEO keyword research becomes even more important for businesses to ensure that their content is visible on the first page of Google search results. Here are five powerful SEO keyword research tips that will help your business remain visible and competitive on Google in 2018:
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Get to know your target audience. It's essential to have a clear understanding of your target audience in order to determine the keywords that will be most effective for your business. Knowing their interests, age demographics, geographic location, and other characteristics can help you identify the keywords that will be most successful.
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Analyze your competition. Your competitors likely rank on the first page of Google organically, so understanding their keyword strategy can be helpful when researching keywords for your business. Identify the top competitors in your industry and analyze their content to find out which keywords they are targeting.
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Use tools to help you. There are a number of tools online that can help you with SEO keyword research, such as Google AdWords Keyword Planner, BiQ’s Keyword Intelligence, and SEMRush. These tools can provide valuable data on which keywords are being searched and the level of competition for those keywords.
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Think long-tail keywords. Although shorter, more general keywords tend to have more search volume, businesses and marketers may find success with long-tail keywords. Long-tail keywords are more specific and are typically used by consumers who are closer to making a purchase.
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Keep an eye on trends. As technology continues to advance and new trends emerge, it’s important to stay up to date with the latest trends in the industry. This can help businesses identify potential keywords and remain competitive.
By incorporating these five powerful SEO keyword research tips into your strategy, businesses and marketers can ensure that they remain visible and competitive on Google in 2018. Make sure to keep these tips in mind as you develop your keyword strategy to help increase your search engine rankings and visibility.