SMS marketing is a powerful tool that has taken the marketing world by storm in recent years. While most businesses are aware of its potential, there are still some surprising facts that many don’t know. Here are 5 surprising facts about SMS marketing that are sure to surprise you.
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SMS Messages Have a 97% Open Rate: When compared to other forms of marketing, SMS messages have one of the highest open rates. Emails typically have an open rate that never gets above 20%, while SMS messages are opened by the recipient 97% of the time.
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SMS Messages Receive Quicker Response: SMS messages are responded to 3X faster than emails and people are 3X more likely to click on a link in a text than an email. This makes SMS messages a great way to get quick feedback from customers about products, services, or promotions.
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Popular Among All Age Groups: SMS marketing is not just popular among Millennials and Gen-Zers, but is popular across all age groups. In fact, nearly 80% of people between the ages of 55-64 say they have received a text message from a business. This makes SMS marketing an effective way to reach customers of all ages.
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Easy to Track Conversion Rate: Unlike other forms of marketing, SMS messages are easy to track due to their short length. This makes it easy to see which messages resulted in sales or other desired outcomes.
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Mobile Friendly Content: Text messages also allow businesses to create mobile friendly content like videos, images, and links. This makes it easy for customers to engage with the business on the go, resulting in an improved user experience.
These are just a few of the many surprising facts about SMS marketing. This powerful form of marketing can be incredibly effective when used correctly, so make sure to employ it correctly in your business’s marketing efforts.