- Leverage Machine Learning To Automate Campaign Optimization: Machine learning-driven automation can reduce the time spent managing campaigns and help identify the most effective optimization tactics to maximize ROI.
- Target Different Personas: If you have the capacity to create multiple versions of ads and serve them to different audiences, you can maximize ROI from a single campaign.
- Utilize Remarketing: With remarketing, you can target people that have already interacted with your brand to encourage them to take action and maximize ROI.
- Try Different Ad Types: Different ad types like search ads, display ads, video ads, and mobile app install ads can be leveraged to maximize ROI.
- Make Use of Ad Extensions: Ad extensions allow you to add additional information to your ads to make them stand out thereby driving more clicks and ROI.
5 Ways To Improve ROI From Google Ads
November 11, 2022