Creating an e-commerce website that caters to the needs of its customers is one of the best ways to increase sales and profits. However, if the website lacks a powerful search feature, it can be impossible to find what shoppers are looking for. If you want your e-commerce business to be successful, it is important to make sure that your search feature is effective and converts well. Here are five ways to make your e-commerce website's search feature convert:
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Utilize Autocomplete Suggestions – Utilizing both keyword autocomplete and product autocomplete is one of the best ways to make sure shoppers can quickly find the items they are looking for. Autocomplete suggestions help shoppers save time by providing relevant options as they type into the search bar. This helps narrow down the search and ensures that shoppers get what they need faster.
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Leverage Artificial Intelligence – AI-powered search tools can help provide more accurate search results and individualized product recommendations based on user behavior. AI technologies can help sort out customer search queries and learn from past search patterns and trends. By implementing AI, your website can learn how to serve customers the best results quickly and accurately.
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Add Relevancy Filters – Adding relevancy filters to your e-commerce website’s search feature can help shoppers quickly find the products they are looking for. Filters allow users to narrow their search to specific attributes like color, size, price, material, etc. This helps shoppers quickly find what they are looking for and dramatically reduces bounce rate.
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Optimize Search For Mobile Devices – Optimizing your search feature for mobile devices is essential if you want shoppers to find what they need quickly. Mobile optimization enables users to quickly input search criteria and results should be displayed quickly. You can also leverage the device’s location to display relevant search results and suggestions.
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Monitor User Behavior – Monitoring user behavior can provide a lot of insight into customer preferences and help you optimize your search feature accordingly. Pay close attention to the most frequently used search terms and also the results that shoppers click on the most. This will help you understand what shoppers are looking for and make sure your search feature caters to those needs.
By implementing the tips above, you can ensure your e-commerce website’s search feature is optimized to convert. This will make it easier for shoppers to find what they need and ultimately lead to higher sales and profits.