- Establish Keywords – Google Trends allows you to research popular keywords that your target audience is interested in. This is extremely useful information for SEO as it will help you identify what terms and phrases are most popular and how long they have been popular for.
- Analyze Trends – Google Trends can be used to analyze the trends of particular topics and discover what topics your audience is interested in. This will help you create content and craft effective SEO strategies that are based on data rather than guesswork.
- Compare Search Interest – Google Trends allows you to compare search interest in multiple keywords, enabling you to see which ones are more popular than others. This can be used to create better SEO strategies as you can focus on the more popular terms.
- Discover Related Queries – Google Trends also provides related query ideas which can help you further refine your SEO strategies. This will enable you to better target the interests of your target audience and increase your search engine rankings.
- Monitor Competition –Google Trends enables you to monitor the competition in terms of search engine rankings. By studying the search history and trends of your competitors, you can develop better SEO strategies to get ahead of them.
5 Ways to Use Google Trends for SEO Research
August 23, 2022