Small websites often feel like an uphill battle when it comes to ranking. With fewer resources and less marketing power, it can seem like you’re always playing catch-up. But, it doesn’t have to be that way. Here are 6 actionable steps that you can take to give your small website better rankings.
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Conduct a Competitor Analysis: A proper competitor analysis is critical for small websites.You should make it a priority to assess the strengths and weaknesses of your top competitors in the space. This will help you identify where their website is getting traffic from, what keywords they’re ranking for, and what strategies they’re using to win in the search engines.
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Target Low-Competition Keywords: Low-competition keywords are the key to success for small websites. Small websites have a better chance of ranking for keywords with lower search volumes and competition. To find these keywords, you should use a keyword research tool to discover search terms people are already using to find websites in your industry.
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Create Quality Content: Quality content is one of the most important ranking factors for any website, regardless of size. It’s important to create content that is both interesting and informative. Additionally, content should be optimized for search engines using keywords and tags, as well as for users.
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Build High-Quality Backlinks: Building high-quality backlinks from websites in your industry is one of the fastest ways to improve rankings. Start by identifying authoritative websites that are related to your industry, and reach out to them to request a link. You can also guest post on other websites in exchange for a backlink as well as utilize tools such as HARO (Help a Reporter Out) to find relevant websites and blogs.
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Utilize Social Media Platforms: Social media is one of the most powerful tools available to small websites. You can use social media platforms like Facebook, Twitter, and Instagram to spread your content and get the word out about your website. Additionally, you can use social media to engage with potential customers and build relationships that can lead to potential business opportunities.
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Optimize Your Pages for SEO: SEO is a critical part of any website’s ranking strategy. To ensure your pages are properly optimized for SEO, you should use on-page SEO tactics such as meta tags, keyword optimization, image optimization, and content optimization. Furthermore, it’s important to ensure that your website is mobile friendly and that all pages have an XML sitemap in order to ensure that search engine robots can crawl your website.
By taking the steps above, you can give your small website a much better chance at ranking. SEO is not an easy process, but by taking the steps above, you’ll be better positioned to get your website higher in the search engine rankings. Good luck!