Are you worried that your site isn’t performing as well as you’d like in search engine rankings? You’re not alone. Many webmasters struggle to get their sites to rank well in search results, no matter what techniques they try. Unfortunately, there are some common reasons why your site may never achieve the rankings desired.
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Sub-Par Content: Quality content and optimization are the two most important aspects of getting your website to rank well. If your content isn’t up to par and isn’t optimized correctly, your search engine rankings will suffer. Make sure your content is well-written, informative, and optimized to the keyword phrases most relevant to your site.
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Low Domain Authority: Search engines place a lot of weight on domain authority. If your website has a low or even mediocre domain authority, chances are it won’t rank well for your target keywords. Try to build up your domain authority by getting more backlinks, increasing your social media presence, and creating high-quality content.
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Poor Navigation: Good website navigation is essential for search engines to properly index the content on your website. Be sure to have an easy to understand navigational structure that includes breadcrumbs and links to internal pages, as well as links to directories and external sites.
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Overly Long Page Titles: Your page titles should be no longer than 70 characters. Overly long titles result in search engines truncating your title tag and making it difficult to find.
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Lack of Links: Links are one of the main aspects of SEO. Without a good number of relevant, quality links pointing to your website, it’s unlikely that your website will ever achieve any rankings worthy of note.
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Too Much Focus on SEO: As important as SEO is, it can be easy to become too focused on search engine optimization and forget about other important aspects of your website. Visitors don’t come to your website for its SEO–they come because it’s useful and informative. Make sure to focus on content, user experience, and design just as much as SEO.
In order to achieve better search engine rankings, it’s important to identify and address any areas in which your site may be lacking. By recognizing and correcting these common issues, you can improve the ranking capability of your website.