When it comes to online visibility and search engine optimization, many businesses have found themselves wondering why they aren't ranking. No matter what you try, you still don't appear on the first page of Google or other search engines. Here are 6 reasons why you may not be ranking, and what you can do to change that.
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Not Properly Optimizing Your Webpages: Search engine algorithms, such as Google’s, require that websites be properly optimized for their specific terms and keywords in order to rank them. Make sure you are properly utilizing page titles, meta descriptions, and other search engine optimization elements to give your website a better chance of ranking.
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Poor Website Design: Just because search engines have gotten more sophisticated in recent years, doesn’t mean they can ignore the basics of web design. If the design of your website is outdated, looks messy, or doesn't meet web standards, it could be hurting your ranking. Make sure your website is up to date and aesthetically pleasing.
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Poor Content Quality: If you want to stand out from the crowd, you need to make sure your content is of high quality. Search engine crawlers are looking for content that is engaging, informative, and interesting. Poor-quality content won't get you very far.
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Slow Loading Times: Nobody likes a website that takes forever to load. Google and other search engines take site loading speed into account when determining rankings. Make sure you optimize your website's images and use a content delivery network to speed up your website’s load times.
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Poor Link Building Tactics: External links are an important part of SEO. Unfortunately, some businesses don't take the time to build quality and relevant links to their site. This can hurt your rankings and make it harder for search engine algorithms to trust your website. Research link-building tactics and make sure you are getting good-quality backlinks.
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Ignoring Mobile Search: Mobile search accounts for more than half of all searches online. If your website isn't optimized for mobile users, you could be missing out on a lot of potential traffic. Make sure your website is easy to navigate on a mobile device and make sure your content is properly formatted for mobile user consumption.
These are just a few of the reasons why your website may not be ranking as well as you would like. Take the necessary steps to address these issues and you will be much closer to achieving the rankings you desire.