- Take advantage of customer service functions offered by social media platforms– including automated responses and review tracking – to make customer inquiries simpler and easier to manage.
- Use the personal touch– respond to customer inquiries in a timely manner and with personalized solutions that are specific to each customer’s needs.
- Leverage a customer loyalty program or rewards program to reward frequent customers on social media.
- Host live events on social media to create a sense of connection and engagement with followers.
- Analyze customer feedback and reactions to specific posts to better understand their preferences.
- Utilize influencer marketing to create social content that is more likely to resonate with customers.
6 Tips for Using Social Media to Build Customer Relationships
May 26, 2022