Link building is an essential part of any online business’s SEO strategy. It’s one of the most important ranking factors for any website. Without good link building techniques, a website’s rankings in search engine results could suffer.
In today’s digital marketing arena, most companies want to rank above their competitors and make sure they’re found by potential customers in their target market. While the basics of link building are relatively straightforward, there are increasingly advanced tactics that can be used to skyrocket rankings.
Here are 7 advanced link building tactics that you can use to quickly boost your website’s SEO rankings.
- Broken Link Building
Broken link building is a technique which searches for broken links on websites that are relevant to yours, and leveraging those to get a link from the website where the broken link is located. This involves finding broken links, identifying the webmaster of the website, and then offering the webmaster an alternative link to replace the broken link with.
- Content Aggregation
Content aggregation is an SEO technique that involves collecting content from other websites and putting it on your own. This technique is controversial, but can be extremely effective if done correctly. Make sure to provide clear attribution and credit to the authors of all content that you include.
- Video Marketing
Videos are becoming increasingly popular on the internet, and they can be used to build links to your website as well. To use video marketing for link building purposes, create a high-quality video related to your website, and then promote it online. When people watch it, include a link back to your website in the description and captions.
- Google Authorship
Google Authorship is a link building technique that uses the author tag in the HTML of a web page to link back to your Google+ profile. When someone uses Google Authorship to link to your website from their Google+ profile, it can significantly improve your website’s rankings in the search engine results.
- Local SEO
If you’re a business targeting local customers, then taking advantage of local SEO is an important part of your link building strategy. To do this, you’ll need to identify local websites and directories relevant to your business and submit your website to them. This will help boost your website’s visibility to potential customers in your local area.
- Influencer Marketing
Influencer marketing is a relatively new concept that involves leveraging an influencer’s network to build links and strengthen your brand. Research influencers in your niche, and reach out to them asking for links or for them to refer you to others. Influencers have large and engaged networks, so taking advantage of them can have a large and positive impact.
- Public Relations
Public Relations (PR) is a great way to get links from websites, newspapers, magazines and other noteworthy sources. Even if you don’t have a lot of money to spend on PR, there are plenty of low-cost, creative ways to get your message out to the public and build links to your website.
These are just a few of the advanced link building tactics that are available to you. There are plenty of other techniques you can use to skyrocket your website’s rankings in the search engine results. Do your research and find out which link building tactics work best for your business, and start utilizing them today.