If you're looking to gain key insights and gain an edge on the competition, then you need to use the power of Google search. For years, Google has provided a wealth of data and search results that can help you learn more about your target market and stay ahead in the industry. Here are seven awesome Google search tricks that you should be using for market research.
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Utilizing Advanced Search Operators - By using advanced search operators, you can hone in on the search terms that are most relevant to your market research. This tool allows you to find more targeted search results as well as specific content across the internet. Advanced search operators include "+"' , "-", and "site:".
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Utilizing Google Trends - With the help of Google Trends, you can easily compare the search volumes of various keywords over a period of time. This tool can help you learn more about how your market is reacting to certain products, services and offerings.
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Utilizing the Search Console - The search console is a great tool that can help you track the performance of your website. Not only can you track how often your website ranks, but you can also make changes to the search terms that help your rankings.
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Utilizing the Knowledge Graph - Google’s Knowledge Graph can provide you with insights into what people are searching for and the kinds of content related to those searches. This can help you better understand your target audience and the content that resonates with them.
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Utilizing Related Phrase Search - By typing a phrase into Google’s search bar, you can find related phrases people search for related to the phrase you entered. This can help you better understand the market’s interest and needs.
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Utilizing Google Advertising - By taking advantage of Google’s advertising platform, you can easily target specific demographics with relevant ads. This can help you reach the right people at the right time and understanding what keywords will best get them to interact with your products or services.
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Utilizing SiteSpeed Insights - With the help of the SiteSpeed Insights tool, you can gain insights into how long it takes for your website to load. This can help you make informed decisions about how to optimize your website for better performance and faster loading times.
These seven tricks are a great way to learn more about your market and customers. Make sure to take advantage of the advanced search operators, Google Trends, search console, Knowledge Graph, related phrase search, Google ads, and site speed insights to stay on the cutting edge of market research.