E-commerce websites have become commonplace, but search engine optimization (SEO) for them is often overlooked. Without proper SEO, e-commerce websites can miss out on valuable customers and sales. To ensure that your e-commerce website is properly optimized for SEO, it's important to identify and fix any SEO errors on your site. Here are seven critical SEO errors common to e-commerce websites.
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Lack of Keywords: Keywords are the foundation of SEO, so it's essential that your e-commerce website has the right ones. Start by researching the keywords that potential customers use to reach your site, and then make sure they are strategically placed throughout the content on your site. Additionally, include long-tail keywords and local modifiers to further target prospects in your area.
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Poor Page Structures: Your e-commerce website should be organized and easy to navigate. Keep page structures simple and consistent, with clear page titles, keywords and well-thought-out hierarchies. Also, make sure your URLs are short, easy to read and include relevant keywords.
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No Internal Links: Internal links are a crucial SEO element. Linking relevant pages on your website to each other helps tell search engines what your content is about. Plus, it helps direct customers to the information they’re looking for on your site. Make sure to add a few internal links to every page of your e-commerce website.
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Neglected Meta Descriptions: Meta descriptions are small snippets of text appearing beneath your website's title and URL in search engine results. Writing unique meta descriptions for each page on your e-commerce website not only helps search engines rank your pages, but can also be used to draw in customers with eye-catching descriptions.
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Low Quality Content: Content is king in SEO, so make sure your e-commerce website has high quality and engaging content. This includes blog posts, product descriptions and other types of content related to your industry. Focus on producing content that educates, informs and entertains your target audience. Search engine algorithms prioritize websites with quality content.
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No Image Alt Tags: Image alt tags are used by search engine crawlers to identify the content of any images on your website. For an e-commerce website, including alt tags for product images is essential. A thoughtful description of the image using targeted keywords can boost its visibility in search results.
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Outdated Site Security: Having an outdated or non-existent site security protocol can damage your site’s visibility in search results. Make sure your e-commerce website has a secure connection, with an SSL certificate, to protect users and make your website eligible to show in results.
When it comes to SEO, e-commerce websites can be tricky to optimize. However, with the right focus on keywords, page structures, content quality, site security and more, you can ensure that your e-commerce website is set up for success in search engine results. Take the time to address any critical SEO errors on your e-commerce website to increase visibility and drive more traffic to your store.