As an e-commerce store, staying in contact with your customers is key to increasing sales and providing a seamless customer experience. To make this process easier, you should have a unified platform for managing and sending out emails. Automated emails have become an integral part of e-commerce stores and are necessary to keep your customers engaged and informed. Here are 7 emails your e-commerce store needs to be able to send out on an automated basis:
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Welcome Email - Greet new customers and give them a warm welcome to your store. Include a call to action, asking them to complete their profile and register their contact information.
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Abandoned Cart Email - Remind customers of products in their cart that remain unprocessed. Offer incentives to purchase, such as discounts and promo codes.
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Shipping Confirmation Email - Let customers know when their product has been shipped. Provide them with a tracking link, so they can follow their order.
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Order Follow Up Email - Send customers a follow-up email a week after they have received their order. Ask them how they’re enjoying the product, and include a prompt to post a review.
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Re-Engagement Email - Reach out to inactive customers and give them a chance to get back into the fold. Offer special discounts or promotions to win them back.
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Newsletter Email - Share news and updates about your store, upcoming promotions, and new products.
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Customer Announcements - Make sure your customers are aware of any changes in policy, such as shipping rates, return policies, or new features on the website.
These automated emails are an invaluable tool for connecting with customers and helping to strengthen your brand. Keeping your customers informed and engaged is key to driving sales and boosting business. With the right platform, sending automated emails is easy, efficient, and very cost-effective.