As a webmaster or SEO professional, it's important to know the basics of HTML. Knowing the basic HTML tags and how to use them properly can help you make sure that search engines are able to crawl and properly index your website. Here are 7 essential HTML tags that separate seasoned SEO pros from the rookies:
-
Title Tags – Title tags are one of the most important elements for optimizing a website for search engines. Title tags should include relevant keywords and should be kept under 65 characters.
-
Meta Descriptions – Meta descriptions are short snippets of text that provide search engines with a description of the page. They should be under 155 characters and should include relevant keywords.
-
Heading Tags – Heading Tags are used to break text into sections. Heading tags come in six sizes, and they should include relevant keywords.
-
Alt Tags – Alt tags are used to describe images on webpages. They are also used by search engines to determine what the page is about, so including relevant keywords is important.
-
Anchor Text – Anchor text is the clickable text of link on a webpage. This should be descriptive and should include relevant keywords.
-
robots.txt – Robots.txt is an important file that tells search engines what content is allowed to be indexed. This should be configured correctly to ensure that search engines can properly crawl and index your website.
-
Analytics Tracking Code – Analytics tracking code is used to track website visitors and their behavior. This should be in place to ensure you can access valuable information about your website visitors.
Knowing how to properly use these seven essential HTML tags is important for any webmaster or SEO professional. Being able to distinguish yourself from the rookies will help you become a successful SEO professional.