The holiday season is almost here, and you’re already busy planning for Q4. But have you remembered to include SEO activities in your preparation? Search engine optimization (SEO) should be top of mind when developing your Q4 strategy. After all, SEO is essential to increasing your website’s visibility and bringing in more customers.
If you’re looking to get your site in order before the holidays hit, here are 7 SEO activities to start now:
- Analyze Your Top Performing Pages
First, evaluate your top-performing pages to better understand what keywords and content resonated with your audience. Think about what is really driving people to your website, and what content pieces were most effective.
- Optimize Your Content
Once you’ve identified your top pages, make sure the content is optimized for SEO. Update page titles and meta descriptions, strengthen your keywords and make sure your content is formatted for readability and search engines.
- Make Sure Your Site Is Mobile-Friendly
Google gives preference to websites that are mobile-friendly. Make sure to run a mobile usability test to identify potential design issues or content that isn’t loading properly.
- Improve Your Site Speed
Nobody likes to wait for a site to load—including Google. Make sure to audit your site to identify and address any speed issues, such as large images, redirects and broken links.
- Keep a Close Eye on Your Rankings
Monitor your SEO rankings throughout the fourth quarter. Pay attention to any changes in position and address any drops or rises. Also closely track any keywords that may be gaining or losing in popularity.
- Increase Your Online Visibility
Generate more online visibility by improving your presence on different channels, such as Google My Business, local directories, social media and blogging.
- Look for Link Building Opportunities
Finally, look for link building opportunities for your website. While link building is a key SEO factor, it can take a lot of time. So make sure to plan ahead and get started now.
SEO is an important part of any digital marketing strategy, especially during the busy holiday season. Make sure to start incorporating these activities now—before the Q4 rush begins. Doing so will ensure your website reaches its maximum potential and receives the most traffic possible this holiday season.