It’s no secret that social media is an essential part of any digital marketing strategy. The platforms give you a direct line to an engaged audience, with vast potential for creating brand awareness and understanding customer behavior.
Taking a deeper dive into the data and tracking the right metrics can go a long way towards understanding the value of your social media efforts. From detailed insights into individual posts, to the bigger picture of where your organic reach lies, here are 7 social media metrics you need to start tracking to maximize your success.
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Reach - Reach is one of the biggest metrics when it comes to tracking success on social media, as it gives you an insight into how far a given post, campaign, or piece of content has gone. Reach measures the number of unique users who have seen your content, which gives you an idea of your overall reach.
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Engagement Rate - Engagement rate measures the level of interaction that a certain post is getting from an audience. You can track likes, shares, comments, and retweets to get a better sense of how your posts are being perceived. The higher the engagement rate, the better the reception of your content.
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Brand Mentions - Brand mentions are essential for marketers to understand how their brand is being seen across social platforms. You can use a variety of tools to track the frequency in which your brand is being mentioned, giving you an idea of the scope of your social presence.
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Audience Growth - Audience growth measures your effectiveness at audience acquisition and retention. You can track how well your content is resonating with your desired consumers and how well your brand is being portrayed to draw users towards your page.
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Demographic Insights - Knowing who your social media audience is can be extremely helpful when crafting your content. Demographic insights provide you with a snapshot of your audience age, gender, location, and interests, allowing you to tailor your messaging to this targeted demographic.
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Hashtags - Hashtags are incredibly powerful tools for reaching an engaged audience. Tracking the use of hashtags can give you a better idea of the topics that are trending with your desired consumer base and how you can use them to reach your social media goals.
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Influencer Data - Influencers can be a great asset for pushing your content further. Tracker tools can help you measure the reach and engagement of your influencer posts, allowing you to identify the influencers who are most effective for reaching your desired audience.
Ultimately, tracking the right social media metrics can give you invaluable insights into your customer base and the effectiveness of your digital marketing campaigns. Using the above social media metrics, you can better understand how your content is resonating and where it can be improved.