In order to maximize reach and profitability, businesses need to build and refine their marketing strategies with accurate, intelligent keyword targeting. A key component of successful keyword targeting is the selection of the right tools and software. Here, we present seven top tools to help new businesses target and select the best keywords.
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Google Keyword Planner: This free tool from Google can provide businesses with search metrics for keyword suggestions and estimates of the cost for running ads for each keyword. By entering a keyword into the “Opportunities” tab, businesses will receive suggestions to improve their keyword targeting and even obtain insights regarding regional interest in the keyword.
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KWFinder: This tool provides detailed keyword analysis and research through a free five-day trial. KWFinder provides data on domain strength, metrics on keyword difficulty and competition, as well as helpful visualizations.
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SERPstat: This all-in-one SEO platform offers keyword analysis, ranking research, backlink analysis, and website audit reports. It also has a comprehensive Keyword Suggest tool which provides a comprehensive report of 700 keyword alternatives, metrics on the competitive landscape, and advice on the best local keywords.
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SEOQuake: SEOQuake is a powerful on-page SEO toolkit with in-depth keyword analysis offerings. It helps users to optimize their content, uncover backlink opportunities, and monitor keyword rankings.
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SEMrush: This is an all-in-one SEO suite featuring keyword research, competitive analysis, PPC campaigns, and more. SEMrush also has an extensive Keyword Magic tool which provides keyword suggestions, several metrics on keyword competitiveness, and a guide to proper keyword optimization.
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Moz Keyword Explorer: This free keyword research tool provides a comprehensive list of keyword suggestions and metrics to understand keyword difficulty. Moz also offers helpful advice on usage and organization of the keywords.
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Ahrefs: Ahrefs is another all-in-one SEO suite which offers keyword research, content optimization and analysis, and website rank tracking. Its Keyword Explorer, in particular, provides keyword suggestions, organic SERP competition, and useful metrics like search volume, CPCs and difficulty level of each keyword.
These tools are all great tools to help new businesses target the best keywords, but they should not be used in isolation. With a smart combination of these tools and the right keyword research strategy, businesses can optimize and refine their keyword targeting to maximize reach and profitability.