- Don’t underestimate the power of a simple email: emails are still one of the most effective ways to market yourself or your business.
- Leverage user-generated content: people are more likely to trust content created by other people rather than promotional content made by businesses.
- Experiment with different video advertising tactics: video content is becoming increasingly popular for marketing, so experiment with different tactics to find what works best for your business.
- Personalize your messages to customers: customers appreciate feeling like they’re being spoken to personally, so take the time to customize your messages and make sure it resonates with the customer.
- Focus on long-term customer relationships rather than one-time sales: focus on creating quality relationships with your customers in order to retain them over the long haul.
- Take advantage of promotional giveaways: offering promotional items like discounts, codes, and freebies can be a great way to boost customer loyalty and double sales.
- Stay active on social media: make sure to keep an active presence on all your social media platforms, as this will help ensure your brand is always top-of-mind.
7 Underrated Marketing Lessons
January 27, 2023