For real estate professionals, having an online presence is a must. That’s why having a well-designed website is essential to staying competitive in today’s digital space. If you want to create a winning real estate website, there are eight design elements to consider.
First, use clear CTAs. Calls to action are the best way to convert leads and encourage users to take an action. Use colors, words, and visuals that make it easy for potential buyers to find their desired action.
Second, ensure user-friendly navigation. Your visitors should be able to search for the information they need easily and quickly, so use drop-down menus and prominent search boxes to streamline the experience.
Third, emphasize contact information. List your business’ contact information clearly and prominently—ideally, it should be viewable on every page of the website.
Fourth, optimize for mobile devices. More than half of online searches are done on mobile, so your website needs to be optimized with a fast-loading, streamlined, and responsive design.
Fifth, simplify forms. Your website should capture visitor information so you can stay connected, but make sure the forms don’t overwhelm with too much detail.
Sixth, include property listings. Showcase properties on your website and provide plenty of filtering options so buyers can zero in on what they’re looking for.
Seventh, integrate social media. Connect your website to social media platforms like Twitter and Facebook to give visitors easy access to additional content and helpful resources.
Finally, use images that draw people in. Dramatic images and videos can go a long way towards attracting attention, moving buyers along in the process, and increasing sales.
Following these eight design elements will make sure that your real estate website stands out, helping you gain and retain more customers. To make sure your website is both eye-catching and user-friendly, you need to be intentional about its design. Invest in quality design and you’ll see your business grow in the long run.