8 Pagination Best Practices for SEO (Complete Guide)

May 05, 2022

  1. Include a unique title tag and meta description for each paginated page, relevant to the content on the page.
  2. Use the rel=”next” & rel=”prev” tags to tell the search engine crawlers they are part of a paginated sequence.
  3. Add canonical tags to page 2 onward, which should all point to page 1.
  4. Add relevant structured data to each paginated page.
  5. Use a paginator plugin to ensure crawl budget isn’t wasted.
  6. Implement AJAX-enabled pagination for infinite scrolling.
  7. Implement Ajax-enabled pagination for AJAX-based interaction.
  8. Set up custom paginated XML sitemaps for faster indexing and greater visibility.

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