The launch of a new website is an exciting business milestone, but it’s also the beginning of the hard work to get your SEO game on track. Without proper SEO strategies and metrics, your website may not get the visibility and leads you’re hoping for. To ensure you’re optimizing your SEO efforts, there are nine SEO metrics you need to measure when launching a new website.
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Page speed: The amount of time it takes for a web page to load is an important factor when it comes to SEO success. People generally won’t wait more than 3 seconds for a page to load before moving on to the next. Make sure you track your page loading times with tools like Google PageSpeed Insights to optimize site speed.
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Bounce rate: Your bounce rate is the percentage of visitors who leave your website after viewing only one page. You can use this to determine how engaging visitors find your content and adjust accordingly.
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Traffic sources: Knowing where your website visitors are coming from can help you decide which sources to focus your SEO efforts on. To track website traffic and sources, use Google Analytics to monitor pageviews, time spent and more.
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Dwell time: Dwell time is the amount of time a visitor spends on a page before clicking away. Tracking this metric will give you insight into how engaging your website content is and how well it’s resonating with visitors.
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Organic traffic: Organic traffic is the amount of visitors coming from search engine results pages (SERPs). Measuring this metric is important, as it tells you how well your SEO strategies are performing and which pages need improvement.
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Keyword rankings: Once you start ranking for keywords, you’ll want to track your progress to determine which pages are ranking and in which position. You can use a tool like SEMRush to track your rankings to see how they’re improving over time.
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Backlinks: Quality backlinks are an important part of SEO, as they help build your credibility and reliability as an authority in your field. Make sure you’re tracking the number of backlinks pointing to your website using an SEO tool.
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Social shares: Social media can be a powerful marketing tool for websites, and tracking social shares will help you determine which content is performing well and should be shared more often.
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Conversions: At the end of the day, website success depends heavily on the amount of conversions you’re getting. Make sure you’re tracking the number of leads, sales and other goals from visitors to measure the success of your website.
By tracking these nine key SEO metrics when launching a new website, you’ll get a better idea of what’s working and what’s not, allowing you to adjust your strategies accordingly for better success.